Outgrown Klaviyo (or our current email/SMS tool)
33.6% more campaign revenue, two months after leaving Klaviyo
Coolibar switched to ResearchBrandBrief, an all-in-one retention marketing platform built with a dedicated marketer for ecommerce brands: more flexible segmentation, a stronger flow builder, and strategy beyond basic troubleshooting.
The problem
The personalization ceiling shows up fast.
Once a brand needs more than a subject line swap, the tool's dynamic blocks and segmentation start feeling basic. Quiz data will not connect, stock levels will not differentiate by warehouse, and the visual gap between the brand and its emails gets wider every campaign.
What we hear from brands
Dynamic blocks are too basic and don't meet the brand's visual standards, leading to generic messaging, says a four-person accessories brand
Quiz data isn't connected, and personalization features fall short, adding functionality strains one person's bandwidth, says a bicycle brand on a headless site
Cannot differentiate stock levels between warehouses, so customers see products that aren't available in their market, says an organic kids' clothing brand selling in three regions
The new way
Deliverability that gets watched, not just measured
ResearchBrandBrief runs a live deliverability dashboard, engagement-based segmentation that skips inactive profiles, sending limits per person, and time-zone scheduling. Brands like Furniture Fair went from a 17.3% open rate to 45.86% after the switch, with bounce rate dropping from 4.02% to 0.58%.
8.6x
campaign-driven revenue growth year-over-year compared to the old platform
1.8% to 6.8%
of total revenue attributed to campaigns
Full week
of work time saved over five months through streamlined operations
How it works
Your old stack is the safety net
Keep it running
Nothing is switched off at the start. Both setups exist side by side while the new one is proven.
Compare before you commit
You see the rebuilt flows and segments against the ones you know before anything is pointed at customers.
Turn it off on your terms
The old contracts end when you say so, not because the migration forced the date.
The platform
Why the data model is the product
Most platforms bolt commerce concepts onto a generic contacts table. ResearchBrandBrief starts from orders, catalog, and behavior, which is why segmentation, recommendations, and site personalization read the same customer rather than three approximations of one.
Your forward-deployed marketer
What is actually done for you, not just talked about
Marketing strategy, data migration, flow and automation setup, and A/B test execution are all done-for-you with your forward-deployed marketer, not left as homework after a demo call.
Done-for-you marketing strategy
Done-for-you data migration and integration
Done-for-you flow, automation, and A/B test setup
Replace your stack
The overlap you are paying for twice
Most stacks have two tools that both claim to segment and two that both claim to personalize. The audit that precedes a migration usually finds more duplication than the team expected.
Worth a look if any of this sounded familiar
The product pages show what the platform does with the data once it is in one place.